992, RE: In need or urgent marketing and sales help....! Posted by Pepperfire, Wed Apr-09-08 06:41 AM
>In case this is useful still... > >An ice cream shop I know of was having the exact same problem. >Great product, great location, but they just couldn't get >people into the store to try it out and prove how much they >would love it. > >They decided to have a 're-grand opening' and offered >absolutely free ice cream (2 scoops, any flavor) to anyone >that came into the store on a certain day between 12-7pm while >supplies last. (You could give away absolutely free coffee - >any size, any style - just turn off the cash register - >period.) > >They put an ad in the local neighborhood papers telling >everyone about the free ice cream and what time to come get >it. > >You could put up flyers all over your block and make sure >every floor of every office building within 2-3 blocks has >flyers/posters, etc. > >The day of the re-grand opening, they had lines out the door! >People came from across town just to get a free ice cream (if >they had charged $0.50 or only said vanilla ice cream, people >probably wouldn't have been as willing to show up) > >It worked very well for them. Might work for you too. >Rebecca
I think this is a brilliant idea for someone who can afford to simply turn off their cash register, but I would think that the add-ons, the specialty coffees, the cookies, sandwiches, etc. are what would pay for the coffee giveaways, from a vendor standpoint that is.
Great idea.
Tina Brooks, VP Marketing Brooks Pepperfire Foods, Inc. Makers of Peppermaster Hot Sauces http://www.peppermaster.com
Eat more peppers!
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