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"Help Idea Cafe with a Tag Line"
 


Table of Contents
(Just scroll down to see the text of all messages)

...................................................................
Help Idea Cafe with a Tag Line, Francie Ward, CEO of Idea Cafe, 11:42:21, 5/08/2006
Slogan and Description, John, 16:37:34, 5/08/2006, (#1)
Taglines, Roger, 17:21:30, 5/08/2006, (#2)
tag line, lori palmer, 20:43:40, 5/08/2006, (#3)
Tagline, Kelly Basinger, 13:43:19, 5/09/2006, (#4)
Re: Tag Line, Jim Rusk, 16:40:41, 5/09/2006, (#5)
Tagline, David Muccioli, 19:49:37, 5/09/2006, (#6)
Tagline, Meg Stewart, 13:05:50, 5/10/2006, (#7)
Names, Andrew, 14:45:14, 5/10/2006, (#8)
New tag line., Judie Bright, 18:32:23, 5/10/2006, (#9)
Kelly's tag line, Mitch, 07:06:26, 5/14/2006, (#10)
Yet one more, Mitch, 07:12:46, 5/14/2006, (#11)
Tag Line, Bob Swanby, 13:30:54, 5/18/2006, (#12)
Thanks, everyone!, Francie Ward, 14:04:55, 5/18/2006, (#13)
Play off tagline, Kelly Basinger, 16:40:19, 5/18/2006, (#14)
business name, Debora E, 15:43:18, 6/26/2006, (#15)
This One!, Merideth, 15:31:58, 6/27/2006, (#16)
Leave well enough alone, Marlin Creek, 01:47:10, 7/01/2006, (#17)
Idea Cafe Tagline, Jeff, 21:32:14, 7/05/2006, (#18)

...................................................................


"Help Idea Cafe with a Tag Line"
Posted by Francie Ward, CEO of Idea Cafe on 11:42:21 5/08/2006
Greetings Brilliant Creative Geniuses Out There!

Idea Cafe needs a shorter, sweeter tag line
PLUS an additional new one
to describe who comes here.
I know you creative minds who frequent CyberSchmooz can help
us out.

We've used this as our tagline for some years:
"A Fun Approach to Serious Business"(sm)

However, it is 10 syllables long -- WAY too much of a mouthful.

Ideally, we'd like to communicate that Idea Cafe is where
business is fun, not stodgy.

So perhaps...

"Where small business is fun"

Do you think that flys??? Or what would you suggest?

~~~~~~~~~~~~~~~~~~~~~~

Also, I'd like to have a short, sweet description of our
audience.

The individuals who come to Idea Cafe -- like you -- are
creating their own worklife on their own terms.

Explore these links to get a handle on our audience...
Demographics:
(if the url line breaks, just copy & paste the entire thing)
http://businessownersideacafe.com/advertising_information/
stats.php

Profiles (start from this page and read about small business
owners we think have shown moxie):
http://businessownersideacafe.com/business_people/index.php

So how would you describe these gutsy founders of small
companies in a few snappy syllables?

Thanks for your help!

Cheers,

Francie Ward
Chief Entrepreneurial Officer
Idea Cafe
http://www.ideacafe.com


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1. "Slogan and Description"
Posted by John on 16:37:34 5/08/2006
Here is my contribution to this great site free of charge:

Slogan:

Business With FUNder

Description:

"Their dreams were stronger than the obstacles in their way"

[email protected]
www.onlyonemark.com


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2. "Taglines"
Posted by Roger on 17:21:30 5/08/2006
"No Business Like Small Business"
"The Business Of Having Fun"
"Making Fun Of Small Business"
"Put The Fun Back In Business"


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3. "tag line"
Posted by lori palmer on 20:43:40 5/08/2006
small business-big ideas

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4. "Tagline"
Posted by Kelly Basinger on 13:43:19 5/09/2006
I like your original tagline better than your new suggestion but I'll throw in my two cents for possible elaboration...

Caffeinated ideas for your business.

Serious business at play.
(Lends itself to a nice graphic!)

The playground for serious business.

Pretend coffee, serious business.

I will say this as well, humor sells. I think it's better to have a longer tagline that's funny as opposed to a short, unmemorable one...

Good luck!


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5. "Re: Tag Line"
Posted by Jim Rusk on 16:40:41 5/09/2006
Hello Francie,

How about for the tag line:

"Creative Business Building"
or
"Creating Fun Businesses"

For the individuals:

"Creative Minds Coming Together"
or
"Creative Minds Thinking Alike"


All my best,
Jim Rusk
BHR & Associates


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6. "Tagline"
Posted by David Muccioli on 19:49:37 5/09/2006
You've got a great theme going here-- stick with it!


"Success is On the Menu"

or

"Profits are On the Menu"

Enjoy
DM


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7. "Tagline"
Posted by Meg Stewart on 13:05:50 5/10/2006
How about:

Serious about Business, Big on Fun

or even shorter

Serious Business-Big Fun


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8. "Names"
Posted by Andrew on 14:45:14 5/10/2006
"Mind your business here"

"Come, Have a business"


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9. "New tag line."
Posted by Judie Bright on 18:32:23 5/10/2006

"Ideas with a kick" Should have great graphic possibilities.

"Join us for a cup of ideas"

and the last bit of cerebellum juice available tonight......a tried, but true cliche.

"Ideas that work smarter, not harder"


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10. "Kelly's tag line"
Posted by Mitch on 07:06:26 5/14/2006
I really like Kelly Basinger's idea of "Pretend coffee, serious business."

Here is one other subtil variation on that theme:
Pretend coffee, real business.


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11. "Yet one more"
Posted by Mitch on 07:12:46 5/14/2006
A whole latté good business.

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12. "Tag Line"
Posted by Bob Swanby on 13:30:54 5/18/2006
We make business fun!

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13. "Thanks, everyone!"
Posted by Francie Ward on 14:04:55 5/18/2006
Great ideas, all.

Thanks for the creative input.

What are your favorites above?

Also, what do you think about "Small Business Synergy"?

This was suggested by Troy Tate, author of The DNA of
Successful Leaders: Tapping Your Natural Power to Win Friends
and Influence Others

And can anyone suggest some more ideas for how we can best
describe (in a few words) the type of people who come to Idea
Cafe?

What do you think about
"Ideapreneurs"
???

Cheers,
Francie


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14. "Play off tagline"
Posted by Kelly Basinger on 16:40:19 5/18/2006
To describe the folks who are using this site, I would select a tagline and then play off of that with what you say and stay within a theme.

Ideapreneurs is clever but a mouthful and the word looks funny. Pick a tagline or pick a description of your audience and balance them within the same theme.

Percolating Entrepreneurs - they are always thinking and coming up with ideas and this one stays in the coffee theme.

Adventurers in Business - they take risks and do new things.

And I hate to be negative, but the word synergy is overused and stale in my world. I don't think it is good to put in a tagline because everyone is using it when they talk to me. Find a creative way to express yourself and your business. That's what hooks people's attention.



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15. "business name"
Posted by Debora E on 15:43:18 6/26/2006

"Business Stews"

"We Can Soup-up Your Business"


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16. "This One!"
Posted by Merideth on 15:31:58 6/27/2006
I really like Kelly Basinger's idea of "Pretend coffee, serious business."

I vote for this one - great thinking Kelly!


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17. "Leave well enough alone"
Posted by Marlin Creek on 01:47:10 7/01/2006
I would spend less time coming up with a new tag line and more time on the site layout so that people can find the information they need.

You rank #1 on Google search for business ideas... so any changes need to be incremental so as to not screw with that prestigous place.

Graydon
Marlin Creek - Idea Seeds
http:/marlincreek.com


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18. "Idea Cafe Tagline"
Posted by Jeff on 21:32:14 7/05/2006
My senior managing partner Dan and I were thinking of a few
additional slogans for your website. I am not sure if you are still
searching, but I thought either way it couldn't hurt to have more
options.

Idea Cafe......
Small Business. Your Business.
The Passport to Small Business
Anticipating Small Business Solutions
Reserving Small Business Solutions
(The last one is meant to coincide with the theme of
dining....reservations.)

Thanks and good luck with your hunt.

- Jeff
[email protected]


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