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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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The best way to get quality feedback on your blog

Why do you want to blog? Chances are, you want to start a new blog for two reasons: one, to get your message out to the world and two, to inspire interaction from your readers. But how do you go about getting good-quality feedback from your readers? Regardless of whether the purpose of your content is to educate, provoke, inspire, entertain or inform, you can use the following ideas to inspire feedback from your audience. In doing so, you’ll increase traffic to your site, expand your audience, and help establish your brand.

Create a community

One of the best things about the internet is that it has shrunk the world down considerably. We are more of a global community now than ever before. People have an emotional need to feel like they belong to a group of like-minded people, so if you can create a community atmosphere on your blog, you’ll be well on your way to creating two-way communication with your audience. Remember that communication from your audience doesn’t always take the form of actual comments on your posts. Return visits to your site speak volumes, too. You can also include a “call to action” in your post, asking for visitors to post their stories, tips, and tricks to share with other readers.

Make people laugh

There is so much negativity in the world right now, and people very often go online as a form of escapism. Be that place of retreat, and you’ll get feedback. Even if that feedback is only a simple “that’s funny!” comment in your comment box, you’ll have achieved your goal of inspiring two-way conversation with your audience.

Inspire empathy

One way of inspiring feedback is to inspire laughter, as mentioned above. Another way is to inspire empathy. The truth is that the world is not all happiness all the time, and sometimes people do go online to find places where they can commiserate and talk about a shared, not-so-wonderful aspect of their lives. Offer up both sides of a debate and ask readers to weigh in. You’ll surely get some impassioned responses.

Be provocative!

If you’re brave enough, you can garner lots of reader response by being provocative in your posts. Post about current political topics, or simply about things that many people consider to be just as divisive, such as parenting, and you’ll definitely get some responses in return. People can’t help themselves; they have to let their opinions known.

Make people trust you

Today’s consumers are overloaded with advertising messages, so much so that they have started tuning out the messages. As a blogger trying to get a message across, that’s not great news. However, if you can establish yourself as a trustworthy, go-to source of information, you won’t be considered background noise and people will take notice.

These are just a few of the ways you can inspire feedback. As your blog community grows, feedback will usually happen more and more organically.

 

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