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Answer from our Guest Expert Laura Wiegert of Creative Consultants PAGE 2 Overcoming Those "Frugal Gourmets" Now let's talk about the "frugal" clients. You know, those who want your services, but don't want to pay for them. Again, I've been down this road, plagued by potential clients who mistakenly think that what professionals (such as you and me) do is a piece of cake and don't understand why we're worth the money. I use this as an opportunity to educate people on the importance of my services, stressing that by having their marketing done right and by a professional goes a long way toward building a positive image for their company. It will help position them better among their customers, and this can ultimately lead to increased sales. The same holds true for your web site development services. Take the time to explain how vital a well-designed, efficient web site will build on their image and give them a strong marketing position and presence. Do they want it done right the first time, or not? Point out some of the costly mistakes you've seen on other web sites done by do-it-yourselfers or "discount developers." Emphasize how you can save them money in the long run with your expertise. Sometimes, you may get clients who belabor the money issue, perhaps reminding you that they have a nephew or cousin who does the same thing for a lot cheaper. When this happens, gently remind the clients that they get what they pay for and seriously consider whether or not you want to work with them. Remember: you always have the right to choose who you work with, and someone who's already giving you a hard time about your price before the project even starts may not be worth the hassle. With that said, here's a rule of thumb I never break! (continued) Page 1 - 2 - 3 Enter your search terms Submit search form       Search Idea Cafe Web Small Business Tax Center • Idea Cafe Home • Sign Up • Biz Grant Center • CyberSchmooz •Coffee Talk with Experts • People in Biz Profiles • Starting Your Biz • Biz Planning • Running Your Biz • FREE Trade Publications • Marketing • Financing Your Biz • Human Resources • Legal & Biz Forms • Managing Your Biz • eCommerce • You and Your Biz • Gen X • Work@Home • The Fridge • De-Stress • Send an Award • Send an eGreeting • Yoga @ Your Desk • Web Guide • Idea Cafe in the News • About Idea Cafe • Advertise on Idea Cafe • Contact Us • Privacy Policy • Site Map • Small Biz News Copyright 1995-2008, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc. DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe, Inc. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages. TRADEMARKS: The following are Registered Trademarks or Servicemarks of Idea Cafe, Inc. or M.F. Ward: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.

Coffee Talk with Experts Each week we pluck reader questions from CyberSchmooz and ask our savvy biz experts to give you their ideas -- compliments of the house! Got biz questions of your own brewing? Go post 'em in Idea Cafe's CyberSchmooz. You'll get peer-to-peer help from fellow entrepreneurs. And bookmark this page so you can check back here soon -- maybe our experts will single out YOUR question next! Have a biz question of your own? Go post it in Idea Cafe's Cyber Schmooz For more business advice, check Coffee Talk Classics Meet the Experts