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Answer from Expert Laura Wiegert of Creative Consultants - page 3 The Hit List You can compile your own mailing list based on specific companies you want to target, or you can easily purchase one from a list company, based on your specifications. (If you don't have a local source, try the Internet.) Just make sure the list you prepare is reaching the people you want to reach, or it's wasted money. And don't forget to get prospects' phone numbers when you purchase the list, because after the first mailing, you'll want to do follow up calls, which are key as they can get you in the door and get you sales. You don't necessarily have to do a follow up call to every person on your list or after every mailing, but make sure you make a certain number of calls weekly, if not daily. The Best Way for You to Start Because your audience is so specific, I think direct mail is the best way to start out. You can enhance this through other marketing avenues, such as professional or trade publications advertising, attending trade shows, or networking at chamber of commerce meetings or other business-related functions. Get creative! Offer your services as a speaker at an industry seminar and offer to talk about using DVDs in the corporate world. Or send a press release on a similar topic to your local or regional newspaper. The bottom line is to build name recognition and create awareness in people's minds, so when they need your services, guess who they think of? YOU!! Good luck! Laura Wiegert of Creative Consultants If you're chomping at the bit to dish up some more advice for this person, click here and post your reply today! The more, the merrier! Page 1 - 2 - 3 Enter your search terms Submit search form       Search Idea Cafe Web Small Business Tax Center • Idea Cafe Home • Sign Up • Biz Grant Center • CyberSchmooz •Coffee Talk with Experts • People in Biz Profiles • Starting Your Biz • Biz Planning • Running Your Biz • FREE Trade Publications • Marketing • Financing Your Biz • Human Resources • Legal & Biz Forms • Managing Your Biz • eCommerce • You and Your Biz • Gen X • Work@Home • The Fridge • De-Stress • Send an Award • Send an eGreeting • Yoga @ Your Desk • Web Guide • Idea Cafe in the News • About Idea Cafe • Advertise on Idea Cafe • Contact Us • Privacy Policy • Site Map • Small Biz News Copyright 1995-2008, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc. DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe, Inc. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages. TRADEMARKS: The following are Registered Trademarks or Servicemarks of Idea Cafe, Inc. or M.F. Ward: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.