Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
CyberSchmooz
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map SMARTpages.com Find a Business, Person, or
    Directions at SMARTpages
Online directory to business resources Biz Web Guide



Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

The Biz Question

I'm doing my business plan for an Internet company. I'm trying to figure out a couple of things, perhaps someone can help.

1) Media-wise, I plan to use direct response radio and TV to drive response to a website or 900#. Without the help of an advertising agency, is there any way I can calculate how many GRP's (gross rating points) I need to buy in order to generate a certain number of calls? Are there any media sites out there I can go to?

2) I know how much my web access, transaction fee, etc. are going to cost me. Are there any other costs associated with running a website I'm missing?

Sebastian

Answer from our Guest Expert Lillyvette Montalvo

Hi, Sebastian:

I sure liked your opening sentence: "I'm doing my business plan´┐Ż" That's a very wise decision! Because you're digging in and really getting the scoop on your business, you'll be better prepared for the bumps and grinds down the road. Even if you've been in business for a while, doing your own biz plan, is a great way to freshen up goals and readjust procedures if necessary. You learn so much!

Marketing Mix

I'm curious, though, what made you choose radio and TV as marketing avenues? I ask this because these avenues are some of the most expensive you can implement in your business. Be sure to consider other, less expensive advertising strategies as well. to help you build numbers and reach other targeted audiences. These are just a few ideas to chew over;

  • Have you tried writing articles and submitting them to certain print media for possible publication? Having your by-line and website address at the end of your article is Terrific "free" exposure for your company, not to mention it builds an image of credibility.
  • How about sending an announcement regarding your new business to your local newspaper or biz journal? This info can be included in the "People in the News" section and it's FREE!
  • Before buying advertising, have you considered contacting your local TV and radio stations (since this is an outlet you seem very interested in) and tell them about your company? Offer to be available for brief morning talk show interviews or noon TV shows as a source of information. Try to find a newsworthy angle to your website or business that may inspire a crew to come interview you. Your time (and theirs) will be very limited, so make sure you're brief and to the point.
  • What about public speaking engagements? You can make presentations to various organizations, clubs, and chambers and tell them all the different things your company does -- be sure to put your unique spin on your company and your services -- and how you can benefit them.
  • Is your website address everywhere? Make sure your website address (your bread and butter) is printed on every piece of material you send or give out. That includes envelopes, stationery, biz cards, brochures, T-shirts, specialty ad items, email signatures, news releases, and so on.

Always remember to network! network! network! This is a great way to get your name out in front of the biz community and your target market, and it's at a minimal cost to you. In short, look at all your available advertising options -- take into account the cost and possibly the freebies that will assist you in marketing your biz in the most effective manner without having to put out a lot of capital.

You'll never really know how many calls direct response advertising will generate, but the fact remains, consistent marketing of yourself and your company in a positive manner is the best way to build traffic to your site. Limiting yourself to direct response advertising is an expensive way to begin; however, if you have a large amount of capital and a large advertising budget, you can certainly hire an ad agency to do your work for you. If that isn't the case, carefully include in your biz plan how you'll go about achieving all of the things that have been outlined in terms of your marketing strategies.

Media Marketing Sites

In terms of media sites, do a quick search on the Net. Once you get to that point, be specific as to what type of media you're seeking. That's the best research you can take advantage of. Another great source is your local library. Our tax dollars support these and there are many valuable resources in that wonderful location. You can get assistance (free!) from one of the persons that works there and she'll lead you in the right direction for the sites you're looking for to do more extensive research for your biz plan. A marketing consultant may be able to help you with your gross ratings points question too, though may charge a small consulting fee to do so.

Domain Name Game

Your domain name is an ongoing cost for your business that usually costs somewhere around $75 a year to renew. You can do that through your ISP or you can do that directly through Network Solutions, Inc. Find out how your ISP will work with you on this. Other than the normal monthly/annual costs, it'll cost you your time.

Your most precious commodity... time. Don't forget to calculate how much time you're willing to put into your project and always give yourself a bit of breathing room so you don't crash into the burn-out mode. Sounds like you're well on your way! Hope all of this helps!

Best of success to you!

Lillyvette Montalvo

If you're chomping at the bit to dish up some more advice for this person, click here and post your reply today! The more, the merrier!

Have a biz question of your own? Go post it in CyberSchmooz

Meet the Experts

Google      

Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2017, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.