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Spotlight on Top Business Owners in
Advertising, Marketing & PR

 

B2b Interactive Marketing, Inc.

Name: Brian Basilico

Location: Aurora, IL 

Type of Business:
Interactive Marketing and Social NEtworking


What does your business do?
We help Small to Large business communicate, increase sales, grow through interactive marketing tools including; websites, eCommerce, blogs, podcasts, audio/video, presentations, and social networking consulting.

When and why did you start the biz?
B2b started in August of 2003 after some failed attempts of working for large corporations and smaller ad agencies. I had run and sold companies before and had much more success meeting the clients needs rather than trying to sell what others had to offer.

How Many People are in your Company?
1 plus a platoon of designers, programmers, and technicians available on request.

Where's your office?
It's a very large home office with tons of technology. We develop on Macs but test and finalize on PCs. We have the ability to do small product photo shoots, record and edit audio and video, duplicate CD/DVDs and so much more.

What's the toughest part of running your biz?
The hardest thing is managing time. I spend 1/3rd doing real work, 1/3rd marketing and networking, and 1/3rd managing the day to day operations (working consultants, paying bills, etc.). I wish I had another 1/3rd to give back. I work with several non-profits and teach at community colleges and seminars. Something has to give!

What's the most fun part?
Seeing other clients achieve their goals. Nothing makes me happier than seeing another business grow through good marketing consulting.

Anything you would have done differently?
Nope... Every experience - either corporate or self employed has rounded my career in a way I feel gives me the experience to handle most any situation.

What's next on the horizon for your biz?
Just keep growing and keeping up on new communications technologies. I am consulting business on the best ways to use Facebook, Twitter, and Linked-In to promote their business without being annoying!

What advice do you have for others?
Admin and learn from your mistakes! Teach others... You will learn in the process! There is more than enough business to go around... Don't dis your competition... you are wasting time that you could be promoting how much better you are!

How do you use Idea Cafe to help your biz?
I hope to learn from others and add to the mix with some posts, blogs, and info that can help others!

School (where, still in school, degree)?
DeVry - Electronic Technician

Prior jobs or business?
Sound Decisions - Recording Studio doing national jingles, Audio for Video and Cassette/CD productions.

Favorite Food?
Free!

What are your pets' names?
Harley - the Labradork

Do any of these pets help with your biz?
We adopted Harley through an agency called H.E.L.P. - helpinganimals.org. I gave back by producing (and paying programmers out of pocket) to produce a website that has increased their ability to adopt animals faster and more efficiently!

Contact Info:
Brian Basilico
630-692-1431
info@b2b-im.com

Website:
http://www.b2b-im.com


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